This Is A Supersonic Chili Dog Addict

SEGA

Our agency worked closely with SEGA to introduce its original Sonic the Hedgehog character—the best-known game personality of all time.

Goal

Design a new game character to go head to head with Nintendo’s Mario. The little dude was to be called Sonic the Hedgehog. We were charged with designing what Sonic would look like.

Outcome

Our team—and famed Disney and Warner Bros. illustrator Greg Wray—created the original Sonic the Hedgehog character design and the game packaging for his international debut. (Greg still has the original Sonic art under lock and key.)

Since then, the Sonic game series has sold more than 80 million copies. He’s had his own TV show, comic books series, and movie. He was the first video game character to appear in the Macy’s Thanksgiving Day Parade. And he was inducted into the Walk of Game (honoring the icons and pioneers of the video game industry) alongside Nintendo’s Mario and Link. We should have asked for a percentage of the game. 

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