This Is How We Revived An Alumni Brand

Stanford University

The Stanford Alumni Association (SAA) stewards the university’s relationship with students and graduates—a vital endeavor. For a university of this stature, it’s imperative that all sub-brands play their strategic part.


Over the years, refinements to the institutional identity had led to an erosion of sub-brand visual relationships. We were brought in to restore awareness and relevance—to make refinements that would reflect the university’s new brand architecture system.


A refreshed SAA identity was developed that tracked back to the institutional brand. We also created sample application recommendations to apply the new look throughout all communication channels. And then we were hired to drive revenue for the SAA rewards credit card, among other Stanford Federal Credit Union banking products and services. All is good at Stanford once again.