This Is A Tailored Approach to An Admissions Campaign

Pacific University

A small liberal arts university, on the edge of rural Oregon, had a story to tell of quality personal instruction. The problem was that previous cookie-cutter admissions enrollment campaigns had failed to highlight unique points of difference.


Build a case to position Pacific University as an intimate learning environment where students blossom into fine young adults. Communicate that rural means welcoming, safe, and smart. Speak to students who desire close proximity to a world-class downtown city but don’t want to be in the middle of it. And build the story quickly and honestly.


We had students explain why Pacific was the perfect fit for them. A multilevel campaign was executed using their own words. Energetic lifestyle photography and a youthful design showcased the community and historic campus. Seven key tactics were created—each communicating a strategic message tailored specifically to the brand purpose.