Here’s another market innovation. Stressed working adults don’t take time to exercise and schools are cutting gym programs. The XerciseLab provides original pre-choreographed group fitness programming for adults and children through more intense workouts within shorter timeframes than typical group fitness programs. And since workouts use body resistance training techniques, no equipment is required. We were hired to develop the brand and rollout the franchise model. Our work included the messaging, logo, advertising, apparel, franchise.