E*TRADE

Green and purple—an unlikely color combination that represents one of the most recognizable brand identities of the past decade. Our firm was responsible for stewarding the ETRADE brand as the company exploded from $30 million in revenue to $2 billion. We designed ETRADE’s brand identity, it’s first Web site, three printed and two online annual reports, a sales literature system, retail graphics, environmental graphics, and a bunch more stuff.