Easter Seals Oregon
In 2007 the president of Easter Seals Oregon contacted our Portland office and asked if we’d help his development staff present a more compelling brand strategy to the Pacific Northwest. Michael Patrick Partners was thrilled to take on this pro bono account and move the affiliate to the next level. Our first step was to understand what the national Easter Seals institutional brand stood for and its positioning strategy. From there we developed a brand platform and messaging system and a suite of printed communications materials to help reengage the existing and prospective development audiences. Other key communications materials included the first professionally produced annual report, informational videos, and an environmental graphics system to energize visitors of the Portland headquarters. Our commitment continues to help grow the local brand.