Through a joint venture between Intel and a small media search company, Convera was born. The company needed a strong brand presence and market position to look like an industry leader on day one. Having worked with Michael Patrick Partners for nearly 15 years, Intel knew who to hire for the job. We developed an award-winning brand identity program that included everything from the logo, to the corporate identity system, sales and marketing literature, and product packaging. As one of the first media search companies of its time, Convera was introduced into the marketplace with a relevant and seamless branded communication environment.