E*TRADE

Green and purple—an unlikely color combination that represents one of the most recognizable brand identities of the past decade. Our firm was responsible for stewarding the E*TRADE brand as the company exploded from $30 million in revenue to $2 billion. We designed E*TRADE's brand identity, it's first Web site, three printed and two online annual reports, a sales literature system, retail graphics, environmental graphics, and a bunch more stuff.