DeepDyve

This is the identity for the world’s first deep Web search engine—that’s right—the first. To ensure the company would have a visual identity program as unique as its product, Michael Patrick Partners was brought on board. During our thirty-year history, start-ups have relied on us to ensure their brand looked like the Fortune 1000 on day one. After we completed the identity, we turned our attention to develop a Web site design with a clean Web 2.0 look and feel. As they say on the DeepDyve Web site, “dyve in and discover what’s below the surface.”