New Work: Great from the Start

Great From the Start Book

We're pleased to announce that we've just completed a book design for our friend and colleague, John Montgomery. His book, Great from the Start is not only a primer about how to start a great company but also a reference that provides a variety of expert voices about how to build successful companies that attract success. Be sure to catch Chapter 16, "The Authentic Brand' and learn how Michael Patrick Partners can help you develop a formidable brand for your next start-up. Read more

New Work: Granite Unveils its New Brand

GraniteLogo

Granite is one of the nation's largest heavy civil contractors and construction materials producers—best known for providing transportation infrastructure projects including roads, highways, tunnels, bridges, mass transit facilities, and airports. Unfortunately somewhere along the way the Granite brand had lost its way. Having worked with Michael Patrick Partners for many years we were the perfect fit to get the brand back on the road. The brand development program included the design of a new brand identity, brand identity guidelines, fleet vehicle identification system, annual reports, corporate apparel, and website. Read more

New Work: Xercise Lab Gets its Brand in Shape Before the Holidays

Xercise Lab Logo

Here’s another market innovation. Stressed working adults don’t take time to exercise and schools are cutting gym programs. The Xercise Lab provides original pre-choreographed group fitness programming for adults and children through more intense workouts within shorter timeframes than typical group fitness programs. And since workouts use body resistance training techniques, no equipment is required. We were hired to develop the brand and rollout the franchise model. Our work included the messaging, logo, advertising, apparel, franchise guidelines, and website. Check them out at www.xerciselab.com
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New Work: The Tidemark Brand Blasts Off

Tidemark Logo

Tidemark will revolutionize the business analytics marketplace through cloud-based, community-managed, next-generation analytic applications that become smarter through the power of the network. Working in partnership with Fortune 1000 companies, the result will be actionable, predictive, collaborative applications. The company has raised $6.3 million in financing from Greylock Partners, Andreessen Horowitz, and Dave Duffield (Co-Founder and Co-CEO of Workday and Founder and former Chairman of PeopleSoft). Our office, in partnership with The Russell Mark Group, developed the new name and the entire branded environment. Check them out at www.tidemark.net
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New Work: The BillFloat Brand Takes Flight

BillFloat Logo

The new economy has ushered in a wave of online business innovations that our firm is helping to bring to market. Today, a growing number of people find that unexpected expenses, or work losses, make it difficult to pay bills on time. San Francisco based BillFloat pays creditors directly, and then customers repay BillFloat through an automatic deduction from their bank account or debit card. BillFloat asked us to build its brand from the ground up including the brand platform and messaging, logo, company identity system, exhibit graphics, and website. This new consumer friendly brand refresh was just the lift they needed to make a splash in the marketplace. Check them out at www.billfloat.com
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New Work: FreebeePay

freebeePay Logo

Introducing a brand new mobile coupon/loyalty/payment environment designed to help consumers save money, earn discounts/coupons, share discounts through social networks, donate to nonprofits, and pay for products and services at participating retailers. What the company needed to introduce the app was an innovative brand personality. Gee, what design firm do you think they select for the assignment? The success of the branded environment hinged on connecting with the female target audience. Examine this fun and highly successful strategic brand development program that has the industry buzzing! Check them out at www.freebeepay.com.
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New Work: 2010 Allergan Annual Report

Allergan 2010 AR Cover

Our annual report experience has included designing financial stories for some of the world’s most successful biotechnology, medical, and pharmaceutical companies. With close to $5 billion in revenue, Allergan is the latest entry to our client list. In 2010 we were asked to design an annual report to celebrate their 60th year anniversary and visually portray their specialty product portfolios. The result is a report that presents a clear and compelling message to shareholders and analysts. A powerful story explaining the company’s medical advances and pride in supporting the patients who rely on Allergan products.
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Watermark Press: The Top Dog Marks its Turf

watermark press 1San Francisco’s historic Dogwatch neighborhood covers nine square blocks east of Potrero Hill. Since 1989 Watermark Press has called the area home producing superior commercial printing for discriminating corporate and design clientele. Dogpatch and Watermark are well suited to one another: capable, tenacious, and uncompromising. Read more

Bling Nation: Tap-to-Pay in Palo Alto

bling nation shirt Bling Nation is about to roll out their new "tap-to-pay" payment system in Palo Alto this week and Michael Patrick Partners was selected to work with them on a variety of new launch materials. The brand program materials include everything from the POS device and merchant kits to "Bling Wear." We thought you'd enjoy seeing the many new ways that Bling and Michael Patrick Partners have extended their brand...enjoy the show! Read more

Easter Seals Oregon: Stewarding a National Brand

Easter Seals Oregon Annual ReportFor more than twenty years Michael Patrick Partners has befriended community organizations that make a real difference in the lives of people they serve. To those organizations we offer our professional expertise and a commitment to help spread their word.

Two years ago our Portland office offered its services to Easter Seals Oregon. We knew we could help steward the national communications strategy at the local level. Read more

TastingRoom: Bring the Experience Home

tastingroomSome days in the design biz are definitely better than others. We had the good fortune to work with our friends at TastingRoom to help them develop their new brand. The concept is truly revolutionary—a tasting room delivered right to your door, followed by the opportunity to buy the wines you’ve tasted at a really great price. Of course I offered to beta test the program. What fun when I received my first batch of 6 – 2oz mini bottles of Pinot Noir from one of my favorite wineries, De Loach Vineyards. Read more

Hot Off The Griddle: Our Web Site

MPP WebsiteTo celebrate thirty years in business we’ve refreshed our identity and Web site. It was two years in the making. Hey, we’re busy. Give us a break. Clients come first. Read more

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