Granite is one of the nation's largest heavy civil contractors and construction materials producers—best known for providing transportation infrastructure projects including roads, highways, tunnels, bridges, mass transit facilities, and airports. Unfortunately somewhere along the way the Granite brand had lost its way. Having worked with Michael Patrick Partners for many years we were the perfect fit to get the brand back on the road. The brand development program included the design of a new brand identity, brand identity guidelines, fleet vehicle identification system, annual reports, corporate apparel, and website. Read more

Here’s another market innovation. Stressed working adults don’t take time to exercise and schools are cutting gym programs. The Xercise Lab provides original pre-choreographed group fitness programming for adults and children through more intense workouts within shorter timeframes than typical group fitness programs. And since workouts use body resistance training techniques, no equipment is required. We were hired to develop the brand and rollout the franchise model. Our work included the messaging, logo, advertising, apparel, franchise guidelines, and website. Check them out at www.xerciselab.com
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Tidemark will revolutionize the business analytics marketplace through cloud-based, community-managed, next-generation analytic applications that become smarter through the power of the network. Working in partnership with Fortune 1000 companies, the result will be actionable, predictive, collaborative applications. The company has raised $6.3 million in financing from Greylock Partners, Andreessen Horowitz, and Dave Duffield (Co-Founder and Co-CEO of Workday and Founder and former Chairman of PeopleSoft). Our office, in partnership with The Russell Mark Group, developed the new name and the entire branded environment. Check them out at www.tidemark.net
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The new economy has ushered in a wave of online business innovations that our firm is helping to bring to market. Today, a growing number of people find that unexpected expenses, or work losses, make it difficult to pay bills on time. San Francisco based BillFloat pays creditors directly, and then customers repay BillFloat through an automatic deduction from their bank account or debit card. BillFloat asked us to build its brand from the ground up including the brand platform and messaging, logo, company identity system, exhibit graphics, and website. This new consumer friendly brand refresh was just the lift they needed to make a splash in the marketplace. Check them out at www.billfloat.com
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Since 1963 Graphic Design USA has been the national news magazine for graphic designers and other creative professionals to follow for poignant industry viewpoints. This year our firm received nine awards from the American Graphic Design Awards show sponsored by the magazine. Open to creative professionals across all mediums, the competition’s judges recognized just 1,000 winners (from a universe of more 8,000 nationwide entries) as the best of the best. Winning entries will be reprinted in the GDUSA design annual and on the publication’s website. Read more