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Michael Patrick Partners Adds Nine New Annual Report Assignments to Its Portfolio Design and Brand Development Firm Continues to Add to Its Portfolio of More Than 100 Annual Report Assignments PALO ALTO, CA, April 2, 2004 Continuing to build on its design portfolio, Michael Patrick Partners of Palo Alto, CA, was hired to design nine more annual reports during fiscal 2003. The nine companies that asked the firm to design and produce their 2003 annual report included A.P. Pharma, Cholestech, Family & Children Services, Kosan Biosciences, Molecular Devices, Pacific Sunwear of California, Plantronics, Plumtree Software, and Union Bank of California. Beginning in 1986, when the firm was hired to design Oracle’s first annual report, Michael Patrick Partners began to ride a long and consistent annual report wave. Eighteen years later partners Duane Michael Maidens and Daniel Patrick O’Brien have more than 100 annual report designs to their credit—including ARs for the Fortune 500 and companies on the way up. A review of their historical AR client list reveals an impressive group of companies: Abgenix, Beringer Vineyards, Calpine, E*TRADE FINANCIAL, Genentech, Hambrecht & Quist, Integrated Device Technologies, Mercury Interactive, Oracle, Palm, Peninsula Community Foundation, Pete’s Brewing Company, PeopleSoft, Providian Financial, RockShox, Siebel Systems, Symantec, The North Face, and many more. “We continue to sustain our annual report client base and attract new clients—I think it’s due to our belief in what makes a strong communication message,” said Daniel “Dan” O’Brien, co-founder and co–creative director. “To achieve a great design, you have to lead with one key message and create a design that’s appropriate for the market—too many design firms just decorate. We have a complete team—and copy leads the design.” Design Director Dick McIntosh added, “Who says annual reports are dead? Over the years we’ve proved to our clients that there’s value in supporting a brand within the annual report. We help our clients identify a succinct positioning message—a key message that states how their company is positioned for growth. And then we match that message with supporting visuals to engage the reader. It’s a winning formula that tracks back to the company positioning.”About Michael Patrick Partners Michael Patrick Partners is a nationally recognized design and brand development firm with offices in Palo Alto, CA, and Portland, OR. Its staff has earned the trust and the respect of a wide range of companies and focuses particularly on three core design disciplines: annual reports, brand identity programs, and collateral; they also have extensive experience launching new companies and new brands. Since the firm’s inception, it has received nearly 400 awards of excellence in the nation’s most prestigious design competitions. Michael Patrick Partners is described further on the Web at michaelpatrickpartners.com. 532 Emerson Street, Palo Alto, CA 94301 01962 SW Military Road, Portland, OR 97219 Press Contact Duane “Doo” Maidens Company and product names mentioned may be trademarks of their respective owners. |
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